You have a business and now you need to design all the marketing material. In some companies, they wear their brand all the time. The CEO of Superdry, Julian Dunkerton wears nothing but his own material. Obviously for this company that sells clothes it is easy to do so, but for those that are not, [...]
by Jake on April 28, 2012
There are a number of different marketing shows taking place all round the country. Search marketing Expo (SMX) is a well known search marketing expo which takes place in Sydney and in Melbourne in May. There are a number of sponsors at the event, but they are always looking for more. If you want to [...]
by Jake on March 25, 2012
It’s an age old question really, should I try and make my CV stand out from the crowd or not? Back in the day before the rise of the internet and all these shiny new social media platforms it was a case of using a comical font, or if you want to get real old [...]
by Jake on March 22, 2012
Very interesting to notice today that the investment bank Goldman Sachs have issued a buy rating for Linkedin which is an upgrade from their previous position where they had set the stock to neutral. Heath Terry over at Goldmans announced the upgrade. In an interesting note they have set the stocks target price to $135 [...]
by Jake on March 11, 2012
Below is an article I wrote recently for the SES magazine and was later published over at ClickZ too. So 2011 has passed us by all too quickly. Here in early 2012, it’s natural to wonder what the job market will look like over the next 12 months. It’s been one hell of a year, [...]
by Jake on January 29, 2012
I wrote a column recently over at www.clickz.com about how an increasing number of people are leaving Europe and the US to head off to Asia for work within digital marketing. Here is an excert: It’s the beginning of another glorious new year in digital marketing and already people are speculating about what’s in store [...]
by Jake on December 27, 2011
Well 2011 is drawing to an end and so I thought I’d put up a post about the interview I did recently with Kelvin Newman for the SiteVisibility podcast. Its all about recruitment within the digital marketing sector and how to find work or employees. I speak about the market and give a few tips [...]
by Jake on September 18, 2011
Well, with the release in the cinema this week of John Le Carre’s ‘Tinker Tailor Soldier Spy’ I thought I’d write a little piece about why former Spies make such good search engine optimisers. You may be thinking what on earth would a career in the service of MI6 or MI5 have to do with [...]
by Jake on September 4, 2011
Well I appear to be guilty of a little persoanl blog ignoring lately so i thought I would do a quick update piece and point you all in the direction of a few articles i have written for ClickZ recently. As you probably know, my 9 to 5 day job is working as a head [...]
Here is a link to an article I wrote for www.clickz.com on how to find a job proactively using a network site such as Linkedin. Go take a look and I hope you enjoy. Its basically about how to find the right people in an orginisation to speak with and find a job that [...]
by Jake on April 23, 2011
Just at Kung Fu training and there is a huge fire next door at a car tyre place. Man dies it stink!!!! Took ages to get here as the road outside is totally blocked by police and fire engines. Here’s a photo of the fire service in action.
by Jake on March 19, 2011
Simply put, this has been a really sad week for me. I have friends missing. I feel so much for the people of Japan and want to help any way I can. Here is the link to the Red Cross Appeal. Give what you can: Japan Tsunami Appeal
by Jake on March 11, 2011
Just watching the news unfold on the TV here in London of the aftermath of the devastating quake and tsunami that has happened in Japan today. My thoughts and sympathies go out to the people of Japan and to all my family and friends there. It is clear now that the death toll and devastation [...]
by Jake on January 30, 2011
Well another week down into 2011 and work has been nothing short of hectic. Still, i found some time to write a guest post about the search market in the UK and recruitment trends for 2011. You can go read the full article by myself over at Peter Youngs Holistic Search blog. I hope you [...]
by Jake on January 23, 2011
So what do I think of Yahoo answers or Quora? In a word…awesome!!! Yahoo answers have been one of my favourite mistresses on the world wide interweb to be perfectly honest with you. And with Quora I finally have a couple to play with. How did the comic genius Seinfeld refer to it? A Ménage [...]
by Jake on October 24, 2010
Well this is a topic that if you bring up in a room full of SEO’s you’ll get a wide degree of varying viewpoints, and maybe a little heated discussion going. I guess it really comes down to why you get involved in search. Is it for money or vanity? For me it’s all about [...]
by Jake on October 19, 2010
Well I’m sure a lot of you people out there are either currently doing some affiliate marketing or are seriously interested in getting into it. I’m not about to launch into some post about how to be an affiliate, I’ll leave that to other people, but I will do you a favour and publish a [...]
by Jake on October 5, 2010
Well Kajabi is just about here and the first video about it has now been officially released. This I think will be a bit of a game changer and from my own personal experience I’m very upbeat about this platform. You only have to look at some of the biggest product launches this year so [...]
by Jake on September 27, 2010
Well back in the hot seat at work so to speak after a great Friday down in Portsmouth racing around the Isle of Wight. We took the boats out from Portsmouth and then as we got into the main channel started the race off. I have to say we were quite far behind initially but [...]
by Jake on September 11, 2010
Well it has been a busy few weeks for me both on and off line. I have been involved with a few online projects lately and a couple are associated with the world of online marketing and affiliates. Due to this I have been re-thinking about online platforms, especially those geared towards private member sites [...]
by Jake on August 27, 2010
A great whiteboard friday video from Rand Fishkin over at seomoz.org SEOmoz – SEO Software
by Jake on August 23, 2010
I have not been out to a museum in ages, intact the last time was in Tokyo when I visited a photography one. That was actually really cool and I’d go back there fir sure. Well Sunday afternoon saw me making my way on the trains to South Ken with the kids to go visit [...]
by Jake on August 15, 2010
Well I’m just home from the 1 year anniversary of my good friend Fiona’s death from cancer. An emotional night with her friends and family and one that has brought a tear to my eye. I’m not ashamed to admit that as Fiona was the lovilest person I have ever known and someone who would [...]
by Jake on August 14, 2010
Well I do like to blog from time to time about the films I watch and this is no exception. I bought Mulan (not the cartoon) on DVD this week and thought I’d give it a go. It was actually quite good. Not as impressive as something like Crouching Tiger, Hidden Dragon but still a [...]
Well I went and bought a new mountain bike today. Opted for a Marin Nail Trail as my last bike was a Marin too and I loved the ride. Have to say first impressions are great and I had a good spin on it today. Will go for a longer off road punt tomorrow and [...]